Penelope Trunk had an interesting post yesterday about generational ID's. You may think you're a Baby Boomer or in Generation Y just because of the year you were born in. But, how about identifying with a generation by how they use various forms of media?
Check out the test she put together and see if you're really acting your age, er, generation. I scored a 14, which puts me just out of my Generation X birthright.
This got me to thinking. The way a message is sent isn't always going to be received as it's expected to. To cut through the clutter, companies can no longer assume they know who's going to be on the receiving end.
Are you acting your generation? Take Penelope's test and come back with your results.