Saturday, June 28, 2008

Quantifying the clutter

When I created this blog, I had information such as this in mind:

“As consumers, we see over 3,156 images a day. We’re just not conscious of them,” says Marshal Cohen, chief industry analyst of the consumer research firm NPD Group. “Our subconscious records maybe 150, and only 30 or so reach our conscious behavior. If I have a celebrity as part of that message, I just accelerated the potential for my product to reach the conscious of the consumer.”

That quote is found in a NY Times article about the power of celebrity and how some brands can enhance their message's relevancy by using celebrities to hawk their products.

It illustrates the competition marketers have for consumers' attention and the importance of using smart methods to cut through the clutter.  But "smart" doesn't always have to mean using a celebrity.  It just happened to have helped in the cases cited in that article.

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Wednesday, June 18, 2008

What's new?

I  have been gone from this blog for too long, but I haven't forgotten about it in the meantime.  I've been sidetracked by a few projects and am planning to turn by attention back to this beloved blog.

When I do, I am predicting that the majority of my posts will be related to email marketing.  I've begun an email marketing consultancy and would like to keep my posts focused on that area of marketing, rather than just marketing stuff in general. Time has helped me learn that I need to focus on one aspect rather than try to be a generalist.  I have gravitated to email marketing in the course of my freelance work - it's what I enjoy most - so that will be the easiest thing for me to blog about.

Lately I've been working on my consultancy's web site.  For now the .biz version is functioning ( but I am working on the .com version and am looking forward to sharing that with everyone soon.

I've also been added to the MailChimp roster of experts (found here) and have enjoyed getting to know them and their excellent service.

On Tues., June 24 I'll be speaking to the Atlanta Online Merchants Meetup group on the topic of email marketing.  Thanks in advance to Eric Winter for this opportunity.  The event is at 6 p.m. at the Peachtree Branch of the Atlanta Public library if you'd like to attend.  Click on the meetup link above to register.