Monday, November 20, 2006
Where Relevancy Road Meets Location Lane
Here’s a great posting about the placement of messages by Seth Godin. With the abundance of clutter, if a message with information about a product I need is mis-placed, it’s likely to go unnoticed (un heard). A key to success is being in the right place at the right time. Right message, right location – as determined by the content being received and acted upon its target audience.