Reaching a Virtual Audience for Real-Life Action

Another posting I found interesting today – this interview Nedra Kline Weinreich conducted with CDC Second Life representative John Anderton about how the organization is using the virtual arena to carry out its mission of public health advocacy and education. I really like how the agency has chosen this platform for communicating with its audience. Second Life has a captive group of participants, but I just hope action isn’t limited to cyberspace – it’s important that the message carries over to real-life. Thanks to Micropersuasion for the suggestion – it’s well worth viewing.