Wednesday, November 08, 2006
Full or Cluttered?
Seth Godin’s column today touches on what I call clutter. He uses the term “full.” His posting is an interesting take on how repetition of a message can pay off. While I think the marketplace is cluttered and only the relevant content finds its way to an audience, Godin believes consumers are full until they’re ready to listen. Toe-may-toe or to-mah-toe?