If you found this blog while searching for "Buzz Cola," welcome. If not, that's OK too. Earlier this week my page views spiked because of so many people looking for a place to get their Simpson's paraphernalia fix.
As I mentioned recently, I'd like to explore viewing emails on PDAs. Google seems to have this whole mobile apps thing down pat. I have a Q and just discovered Google Maps. (I tried it when I first got my phone and it didn't seem to work. Now it will, but I can't get it to auto-start in Atlanta. Oddly, it has this San Francisco bias...) They even make it quite easy to get Gmail on a Blackberry. (If you're wondering why I didn't hold out for an iPhone, that's a story for another day.)
The success of an email marketing campaign is partly dependent upon click-throughs. But with so many people viewing emails on a PDA, the landing pages used in these emails aren't always optimized for a mobile browser. What's the point in telling someone to "click here" for more information if the page won't load properly on their PDA? It's narrow-minded to assume everyone is viewing the email from a laptop or desktop and subsequently taking the requested action from the same place.
For those who make impulse buys, not being able to click a link to a mobile-friendly page is a sure-fire way to kill a sale quickly. I got an from Delta of weekly fare specials. It was easy read on my mobile browser, but it didn't allow me to actually purchase a ticket. If I'd wanted to take advantage of the specials they were sending me, I would still need to call their 800 number for a reservation. No thank you.
How do you read your emails? Seen something you liked? How about a marketing email from a company that made you cringe? And how has an iPhone changed your email habits?
Please use the comments to share best practices for email marketing and PDAs.