Monday, May 14, 2007
Give BearingPoint a Mulligan
I like Darren Rovell’s post today about the relevance of BearingPoint’s logo on Phil Mickelson’s visor. Well, maybe I should say “logic” instead of “relevance.” Having worked in marketing in the professional services space, I know that those products are really a relationship-based sell and not so much advertising driven. After reading in Rovell’s post the lack of awareness among golf fans for BearingPoint’s services, I thought, “duh.” Whoever made the decision at BearingPoint to make this buy must be a rabid golf junkie – or very interested in pleasing a superior who is.