tag:blogger.com,1999:blog-35069513.post2656091938361424114..comments2023-09-16T10:56:05.020-04:00Comments on Marketing Through the Clutter: Give BearingPoint a MulliganSandi K. Solowhttp://www.blogger.com/profile/12629075551479444896noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-35069513.post-74938943788178367902007-05-15T09:01:00.000-04:002007-05-15T09:01:00.000-04:00Brand awarness can be as important to a business t...Brand awarness can be as important to a business to business company as it is to a consumer one. <A HREF="http://www.bearingpoint.com/portal/site/bearingpoint" REL="nofollow">BearingPoint</A> is probably getting a pretty good bang for their buck here. All golf enthauastics and many casual viewers know who Phil Nickelson is. <A HREF="http://www.bearingpoint.com/portal/site/bearingpoint" REL="nofollow">BearingPoint's</A> sponsorship costs a lot less than <A HREF="http://www.accenture.com/home/default.htm?viewType=Flash" REL="nofollow">Accenture's</A> sponsorship of Tiger Woods. Just because most of us don't purchase their services, a lot of business leaders do and there are a lot of brands out there. Brand recognition can mean the difference between getting in the door and not being asked to bid.<BR/><BR/><A HREF="http://richardlellisjr.blogspot.com/" REL="nofollow">Richard Ellis</A><BR/><BR/>http://richardlellisjr.blogspot.com/Anonymoushttps://www.blogger.com/profile/02882446463375315534noreply@blogger.com