With my first blog posting, I feel I am setting a precedent for all future writings. So this seems like a good time to say that there will be no set formula or tone to this forum. The constant theme will be me expressing my opinions on life as a consumer in today’s cluttered world. Having worked as a publicist and marketing manager, I’ve experienced marketplace clutter first-hand from the perspective of trying to get my message across an already-crowded marketplace. But I am a consumer too and am intrigued by what hits home and what misses the mark.
In a recent IM conversation, a friend said: “If he's not on Sesame Street or in prime time, I don't know him!!!” We were talking about Barack Obama. Not exactly a household name, but given his appearances on Oprah and as the keynote speaker at the 2004 Democratic National Convention, he hasn’t been living in obscurity either. But her comment struck a cord with me because despite the abundance of information channels available, our over-programmed lives are such that if a message isn’t placed properly, we’re likely to miss out on some useful information.
Well, if it’s so useful, why am I not finding it? Because it’s a marketer’s job to find you and move you the consumer to action, i.e. buying, voting, etc. With so information channels available to consumers, picking the right one to share an idea it’s that much tougher for marketers.
So, from here on out, I’ll be sharing my observations of what has hit home with me – the good, the bad and the ugly.