Low Maintenance Messaging

Talk about a different approach! Atlanta-based WestWayne advertising has downsized its website to a single page resembling the classic “404 Page Not Found” page. This is how WestWayne’s page looks now.

Most agencies try to blind visitors to their website with Flashtastic effects that are pretty self-serving. This is a very different approach and I’d love to hear how it’s received by current and potential clients. In addition to offering simple insight from the get-go on consumer behavior, they added a humorous touch by playing off the 404 code and blending it with their phone number. (Pretty convenient that it’s also the area code for the city of Atlanta.) If you know how long since the site’s relaunch, please drop a comment here.

Give BearingPoint a Mulligan

I like Darren Rovell’s post today about the relevance of BearingPoint’s logo on Phil Mickelson’s visor. Well, maybe I should say “logic” instead of “relevance.” Having worked in marketing in the professional services space, I know that those products are really a relationship-based sell and not so much advertising driven. After reading in Rovell’s post the lack of awareness among golf fans for BearingPoint’s services, I thought, “duh.” Whoever made the decision at BearingPoint to make this buy must be a rabid golf junkie – or very interested in pleasing a superior who is.