Marketing Through the Clutter

Applying the adage that one person’s trash may be another person’s treasure to the world of marketing.

Friday, October 05, 2007

KISS: Keep it Simple, Stupid

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This AdRants post says the best practices for billboard advertising better than I ever could. What is the expression, "The more you a...
Monday, October 01, 2007

Heineken A Winner at the U.S. Open

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I found this article in Forbes and wanted to talk about it before it was too late.  Sports marketing is a personal interest of mine and thi...
Friday, September 14, 2007

Quick Update to an Old Post

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In the not so distant past, I wrote about a creative website for an Atlanta agency, WestWayne. As one commenter pointed out , the agency w...
2 comments:
Tuesday, August 21, 2007

L.A.'s Outdoors go Digital

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Hello! We here at Marketing Through the Clutter are back from our summer vacation and ready to resume our critiques of the good and the bad ...
1 comment:
Sunday, July 15, 2007

Critiquing J.C. Penney's Plan

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J.C. Penney's CMO calls out the dilemma of marketing clutter in his quote announcing the company's "2007 Back-to-School" c...
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Sandi K. Solow
A marketing manager who takes a consumer’s view on what hits home and what misses the mark.
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